Although Ms. Reed served on the board and worked on the company’s marketing initiatives, the couple wanted to mix things up and give R-A-M a makeover. Reed and her husband switched roles, and as the company’s new CEO, she’s made several other changes in a short time.
“We take good pride now in being a woman-owned business, and being a more diverse landscaping company,” Ms. Reed said.
Ms. Reed’s most pressing issue is the diversification of her workforce because she says it will better serve her customer base to have a more representative work culture.
“We really take great pride in that we are a small business and have intentionally gone after those people who will represent the company well in the values we are trying to put forth,” Ms. Reed said. “This is something new, and I’m really pleased with how the company has responded.”